Marketing · Systems · Writing
Joshua
Onofrio
I build messaging and systems that create momentum.
I'm drawn to making things run smoother than they did yesterday — starting fast, learning from what breaks, and refining until it works the way it should.
I work across marketing, AI enablement, outreach, and campaign execution — but what really interests me is how everything connects. I'm most at home when I'm figuring out how messaging, systems, and people align to make something actually work.
I've collaborated with small founder-led teams and larger organizations, and I enjoy adapting strategy to fit the reality of the situation — the budget, the bandwidth, the constraints. Different environments require different approaches, and that challenge keeps things interesting.
I love building and experimenting. One of my favorite hobbies is playing board games. I'm usually the one reading the rulebook — not because I have to, but because I genuinely enjoy understanding how the system works, spotting the strategy, and seeing how all the pieces interact.
That same mindset shows up in my work. I like breaking problems down, testing ideas quickly, learning from what doesn't work, and refining until things click. There's something satisfying about turning complexity into clarity and helping others see how it all fits together.
And yes — I still appreciate a good cat meme. I'm only human.
— Joshua
PS: You'll find my skill set below. It's always evolving — learning never really stops.
Core Skills
Tools & Platforms
Experience Range
Experience
Where I've worked.
Hands-on experience delivering repeatable, multi-channel B2B marketing programs across multiple industries.
Feb 2026
Marketing Manager
- Partnered with multiple sales teams to develop targeted email campaigns and marketing collateral
- Built and hosted comprehensive media kits for client and partner enablement
- Published blogs and articles across multiple brand properties
- Owned execution of multi-channel email campaign marketing programs
- Managed Salesforce CRM campaigns including lead routing, contact tracking and campaign reporting
Oct 2022
Marketing & Sales Development
- Executed high-volume cold email outreach campaigns driving new business opportunities
- Booked qualified meetings for enterprise sales team through targeted prospecting
- Designed and optimized email sequences across multiple campaign types and audience segments
- Created conversion-focused copy for outreach campaigns, landing pages and marketing assets
- Managed CRM operations and workflow automation in HubSpot
- Delivered weekly marketing emails supporting lead nurture and customer engagement programs
Sep 2020
Sales & Marketing Partner
- Executed digital and social marketing initiatives supporting brand awareness and lead generation
- Conducted lead qualification conversations to assess prospect fit and buying readiness
- Developed campaign copy, collateral, and promotional assets across digital channels
- Coordinated and oversaw output from a small team of FTEs and contractors
What People Say
In their own words.
I had the absolute pleasure of working with Joshua for almost 5 years. His writing skills are second-to-none. He can turn what I thought was pretty good copy, into stellar, highly readable, and most importantly, high converting copy. I have absolutely no reservations in recommending Joshua to any and all B2B organizations — Joshua will knock your socks off.
Joshua brings a strong sense of ownership to his work, paired with clear communication and follow-through. He approaches challenges strategically, balances execution with accountability, and clearly communicates throughout the process. His follow-through makes him someone leaders can rely on.
He was instrumental in producing email copies and sharing reports, consistently demonstrating a timely, concise, and team-oriented approach. He is always willing to curate content to meet the team's specific needs, even when it requires additional time and effort on his part.
Life Beyond Work
There's more to the picture.
When I'm not optimizing campaigns, you'll find me exploring new places and making memories around the world. Travel keeps me curious — and curious is the best headspace to work from.
Let's Connect
The best conversations start somewhere.
If something here resonated — whether you're hiring, building something, or just want to talk strategy — I'm easy to reach and even easier to talk to. No pitch needed. Just say hi.